Upcycled Textile Products: A Study on Consumer Acceptance and Sustainability

The increase in textile waste, with its major rising environmental concerns has led to the need to add sustainable solutions in the fashion industry. One effective approach is upcycling textile waste, which helps minimize landfill waste and promotes a more sustainable future. The accumulated textile waste should be reduced and the city should be made greener. Compared to the waste that is generated upcycling practiced by the society is very less. Though many researchers have worked on this still upcycling is considered a niche in the market and is not very well known among common people. This research focuses on applying upcycling to create creative home decor and functional products from the textile waste generated. 30 innovative upcycled home decor and functional products were developed out of which 13 products were selected for further study. The products were evaluated for their acceptability in consumers and sustainable benefits: economic, social, and environmental aspects in Pune District.  The findings revealed a significant level of consumer acceptance for upcycled textiles, driven by perceived economic, social, and environmental benefits. The study also confirms that upcycling textile waste into new products is a highly effective strategy for solving the textile waste problem in Pune District. Design, innovation, aesthetic look, texture, and price are considered a few important aspects considered by consumers for upcycled products.  To maximize these approaches, continued support and investment in upcycling initiatives are essential, fostering a sustainable approach to waste management and consumer engagement in Pune District.