Archetypal plots in the media

INTRODUCTION. Despite the comprehensive study and research of media texts, the presence of archetypal plots in the media has been little studied, has not been systematically understood, and requires typological structuring. The purpose of the study is to consider the existing classifications of archetypal plots and develop its own classification suitable for media texts.MATERIALS AND METHODS. Certainly, a number of researchers, such as J.L. Borges, V. Propp, D. Campbell, С. Jung, turned to the typification of archetypes in works of art. However, hardly anyone has studied them specifically in the media and modern information stories, while the reasons and materials for study are encountered almost daily and everywhere. Comparative historical and analytical methods were used in the work, which make it possible to examine the existing classifications of archetypes more closely and evaluate them.RESULTS AND DISCUSSION. The classification of archetypes has been studied and systematized, and a current classification of archetypal plots for modern media products has been given.CONCLUSION. Archetypal connections are highlighted as the main ones: adventure, feat, transformation, denunciation, fate, wisdom. Having full knowledge of the varieties and manifestations of archetypal plots, a journalist can easily influence the audience, improving his material, making it more interesting and accessible, presenting complex topics simply and structurally clearly.