Salidas del laberinto capitalista. Decrecimiento y postextractivismo de Alberto Acosta y Ulrich Brand

Introduction Tiffany and Co. is an American luxury jewellery and specialty retailer with its headquarters in New York City. Each piece of jewellery, symbolically packaged in a blue...

This study aims to explore and identify significant relationships between Self-city Brand Connection, City Brand Experience, City Brand Satisfaction, and City Brand Ambassadorship ...

Engagement in any capacity with mainstream media since mid-2001 has meant immersion in the cross-platform, multimedia phenomenon of Harry Potter: Muggle outcast; boy wizard; corpor...

Abstrak Penelitiain ini bertujuain untuk mengetahui pengaruh credibility endorser dan brand awareness terhadap purchase intention dengan brand image sebagai variabel mediasi pada ...

Brand differentiation is now becoming an important tactic for combating competition in the hostile marketplace. A viable solution for establishing the distinctiveness of a brand is...

Abstract. Brand image can be understood in the mind of a consumer through the likes, strengths, and uniqueness of the brand itself. A Brand Ambassador is someone who has passion or...

The increasing use of brand ambassadors as a branding activity has resulted in many companies participating in this strategy. Selection of brands quality ambassadors can influence ...

This research aims to analyze and explain the influence of Brand Dilution on Brand Reputation, Brand Dilution on Brand Loyalty, Brand Reputation on Brand Loyalty, Brand Dilution on...