Fashioning Postfeminism

This book concerns young, class-privileged women in the Nigerian city of Lagos who dress in a “spectacularly feminine” style characterised by the extravagant use and combination of normatively feminine technologies of dress: cascading hair extensions, false eyelashes and nails, heavy and immaculate makeup, and so on. Based on interviews with such stylized women, the book offers a critical consideration of the kinds of feminine subjectivities that they are performing and desiring. Tracing the repertoires of individualist choice, pleasure, entitlement and “can do” that run through the women’s talk, it argues that they subscribe passionately to the notion, or what the book frames more specifically as the “postfeminist promise,” that immaculate and spectacularized feminine beauty now constitutes and signals feminine power. Seeing themselves as “already empowered,” then, what the women do not see is the need for cultural critique, nor for feminism in the form of collective political struggle. The first book on postfeminism both as a cultural formation in the global South and as it interpellates black women, the work offers a groundbreaking new understanding of the culture as performative and transnationally mobile, and a richly theorised account of how women live, embody, and to some extent suffer it, in the flesh.