Cultural Communication and Digital Design of Fujian Hakka Tulou: Analysis on Shen Yuan Tulou Residents' Questionnaire Feedback

Fujian Tulou, as a significant component of Hakka culture, possesses a unique historical background and architectural style. However, with the development of tourism and the advancement of modernization, Tulou culture faces challenges in both preservation and development. To balance the demands of cultural preservation and tourism development, this study takes Shen Yuan Tulou, a typical circular Hakka Tulou with an inner corridor, as a case study to explore how digital technology can innovate cultural experiences, particularly in resource-limited regions. Through qualitative research methods, including in-depth interviews and questionnaire surveys, feedback from community residents on the digital interactive design of Shen Yuan Lou was collected, along with their perceptions and evaluations of the cultural experience. The design of the questionnaire survey analyzes Fujian Tulou residents' cultural awareness, living experiences, and acceptance of protection technologies to understand their attitudes and needs regarding the future development of Tulou. Survey results indicate that most residents have a high level of awareness about the history and culture of Tulou and are enthusiastic about introducing Tulou's traditional culture to visitors. The majority of residents are open to Tulou becoming a tourist attraction but hope that tourism development will not impact their daily lives. Most residents accept the application of new technologies, believing that these digital technologies can effectively enhance cultural communication and improve visitor experiences. Based on the feedback from residents, a digital technology and cultural heritage interactive experience plan is designed, incorporating new modes of cultural heritage protection and dissemination, such as virtual reality and interactive experiences. This plan emphasizes the importance of visitor experience and community involvement. It is recommended that future preservation and development of Tulou focus not only on the application of technology but also on the actual needs and quality of life of residents, aiming to achieve a balance between cultural heritage preservation and sustainable development. The research results provide empirical support and strategic recommendations for the digital presentation and dissemination of Fujian Tulou and similar cultural heritage sites, holding significant importance for promoting the sustainable development of cultural heritage. Future research will focus on optimizing interactive design and exploring the application of digital technology in broader cultural communication and preservation through user feedback.