Influencing Factors and Mechanisms of Corporate Social Responsibility Reputation under Green and Low-Carbon Transition: Evidence from Chinese Listed Companies

Amid China’s pursuit of a green and low-carbon transition, corporate social responsibility (CSR) is facing new challenges. Our research delves into the influencing factors and mechanisms for CSR reputation under green and low-carbon transition and provides practical enlightenment for enterprises to achieve sustainable development. This paper constructs a comprehensive index system of CSR from five dimensions (innovation, coordination, sustainability, openness, and sharing), and CSR reputation of China’s A-share listed companies is comprehensively estimated by using an entropy method and data from 2013 to 2021. Then, from the perspective of external supervision and internal governance, we discuss the influence factors of CSR reputation, with an emphasis on the impact of public environmental concerns. Finally, the realization mechanism of CSR is further revealed. It is found that public environmental concern and the expansion of the enterprise scale boost the enhancement of CSR reputation. However, a higher proportion of female managers tends to hinder CSR reputation. Furthermore, public environmental concern plays a more prominent role in improving CSR reputation of non-state-owned and eastern enterprises. Additionally, public environmental concern significantly enhances CSR reputation through green technology innovation and executive environmental awareness. This research provides valuable insights for improving CSR reputation and optimizing regulatory compliance and governance practices.