Research on Supply Chain Management of Jingdong with SWOT Model

As the development of the Internet and the acceleration of people's pace of life, e-commerce as a new shopping mode is accepted and used by more and more people. However, logistics is the guarantee of realizing e-commerce, and the efficiency and quality of logistics service is the key to determine the success of e-commerce. Therefore, this paper selects Jingdong Logistics as the research object, analyzes the operation mode of Jingdong Logistics in detail through SWOT analysis, and points out the development advantages, shortcomings and improvement strategies that should be taken. Jingdong Logistics has continuously transformed itself on the basis of supply chain logistics service with mall as the core, and has improved the efficiency and stability of logistics service while enhancing its business volume. In addition, in the future, Jingdong Logistics needs to optimize its warehousing system while strengthening synergistic cooperation with third-party logistics, so as to ensure a higher competitive advantage and a solid market share.