Faculty & Management Perspective Of T.Q.M Implementation At Medical Universities/ Colleges/ Teaching Hospitals of The City of Lahore (Pakistan)

Corporate sustainability and consumer eco-emotion is one of the emerging topics in Pakistan. It is the important according to Pakistan circumstances to measure the interest of consumer towards corporate sustainability. That why this research has been done to find out the relationship and impact of consumer eco-emotion and corporate sustainability. This research contributes towards the individual consumer response, guilt attitude, buying behavior and perception of individual for exploitation of company which is very common factor on Pakistan.  The research is conducted with the help of primary and secondary data source of data. Secondary data include articles, journals, newspaper, websites and books. Primary data include questionnaire which I distributed throughout different location in Lahore. It is a consumer based research so I circulated questionnaire among different consumer with the sample size of 300 respondent. In the current research study. I have applied demographic analysis test (to determine the frequency distribution). In statistical analysis first of all I checked reliability of test tool by Cronbach’ Alpha test then check the normality of data by applying normality test. Then I applied correlation, linear regression.one way ANOVA and cross tabulation to identify and determine the strength of relationship of consumer eco-emotion with corporate sustainability. The entire process of hypothesis testing and analysis has been done by using SPSS 20.It is showed from the findings of study that a weak correlation exist between consumer eco-emotion and corporate sustainability. Consumer eco-emotion shows its weak relation for corporate sustainability, corporate social responsibility and corporate environmental responsibility. Companies should have to increase their trust in the eyes of the consumer for social activities. The guilt is not present in Pakistani consumer so this is the main factor and alarming situation for companies and consumer. Demographics of consumer also measure in this research which show the relationship with sustainable organization.