COVID-19 Contact Tracing and the Operationalisation of Somatechnics

This article draws on the paradigm of media operationalism to understand the somatechnical construction of bodies during the COVID-19 pandemic. According to the concept of somatechnics, one’s experience with the social world is articulated through the available technologies and techniques required to and developed from using these technologies ( Sullivan and Murray 2016 ). By drawing on the case of the Service Victoria app, the digital COVID-19 contact tracing system launched by the Victoria State government in Australia, I focus on the transformative meaning of technologies and somatechnics and how subjectivity is being redefined through the lens of technological utilisation. I suggest that all human-related forms of relations (human-to-human and human-to-machine) have become secondary and give way to the synchronic data-to-data relation of the app. In the regime of operational media, the body is not just a historical and cultural construction but a techno-transactional object that supports the optimisation of automated-decision making. The recent operational-turn in media studies provides a useful pathway to rethink the changing meaning of body and the human/technologies entanglement.