THEORETICAL AND PRACTICAL ASPECTS OF INVESTMENT ATTRACTIVENESS OF UKRAINIAN REGIONS

The article analyzes the investment attractiveness of Ukraine's regions, in particular, theoretical approaches and practical aspects of its assessment in the context of current economic and political conditions. The article analyzes the key factors that determine the investment climate at the local level, including economic, social and institutional factors that directly affect the attraction of investments to the regions. The author emphasizes the need for an integrated approach to assessing investment attractiveness, which includes not only economic indicators, but also social, environmental and institutional aspects that shape the overall competitiveness of territories. The article investigates the use of integrated indicators and rating methods that allow a comprehensive assessment of various aspects affecting investment attractiveness, including the level of infrastructure development, access to natural and labor resources, as well as the legal and political situation in the regions. It is shown the importance of analyzing the relationship between macroeconomic indicators at the national level and the specific characteristics of each region for effective forecasting of the results of investment processes. Another crucial aspect of the study is the emphasis on the need to create a unified methodological platform for assessing investment attractiveness, which will help to increase transparency and efficiency of investment decision-making at the regional level. The article considers the current problems that limit investment activity in Ukraine, in particular, the instability of the economic situation, low level of infrastructure and social barriers. The article highlights the importance of rebuilding infrastructure, stable development of the legal framework, and creating a favorable business environment for attracting investment. It offers recommendations for improving the policy of attracting investment at the regional level, in particular, the development of investment strategies that would promote sustainable economic development and ensure the competitiveness of Ukrainian regions at the national and international levels.