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Street Art: Retórica, poética, memorización y creatividad en la era transmedia
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La interrelación entre retórica, poética, atracción de la atención, creatividad y memorización (en la era transmedia) se estudia, analizando las 107 acciones de street art galardonadas (entre 1999 y 2024), con oro o premio especial, en los mejores festivales publicitarios internacionales. Los resultados se comparan con el conocimiento generado a partir de las fuentes documentales científicas investigadas. Se demuestra la relevancia retórica y poética tanto para idear acciones mediante street art, como para su proyección transmedia. La aportación final presenta las seis ideas clave a tener en cuenta, antes de idear dichas acciones.
Title: Street Art: Retórica, poética, memorización y creatividad en la era transmedia
Description:
La interrelación entre retórica, poética, atracción de la atención, creatividad y memorización (en la era transmedia) se estudia, analizando las 107 acciones de street art galardonadas (entre 1999 y 2024), con oro o premio especial, en los mejores festivales publicitarios internacionales.
Los resultados se comparan con el conocimiento generado a partir de las fuentes documentales científicas investigadas.
Se demuestra la relevancia retórica y poética tanto para idear acciones mediante street art, como para su proyección transmedia.
La aportación final presenta las seis ideas clave a tener en cuenta, antes de idear dichas acciones.
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