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Offentlighed og Public Relations
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Lars Heltoft, der er en af grundlæggerne af Public Relationsuddannelsen
på Roskilde Universitetscenter, kaster i artiklen et kritisk blik på den
akademiske forskning i feltet public relations. Selv i nyere udgaver af
PR-forskningen - af mange anset for "progressive", f.eks. James
Grunings og Jon Whites arbejder - ser Lars Heltoft tydelige spor af PR-
professionens selvforståelse og legitimationsbehov. Resultatet er, at den
"offentlighed", der burde være kernen i den videnskabelige beskæftigelse
med public relations, "forsvinder i den blå luft". Han argumenterer for, at
Habermas´ forestilling om "offentlighed" stadig institutionaliserer mulig-
heden for kritisk diskurs inden for feltet, samtidig med at han i sproghand-
lingsteoretisk perspektiv problematiserer Habermas´ legitimationsbegreb,
fordi det undtager private virksomheder og organisationer.
Det Kgl. Bibliotek/Royal Danish Library
Title: Offentlighed og Public Relations
Description:
Lars Heltoft, der er en af grundlæggerne af Public Relationsuddannelsen
på Roskilde Universitetscenter, kaster i artiklen et kritisk blik på den
akademiske forskning i feltet public relations.
Selv i nyere udgaver af
PR-forskningen - af mange anset for "progressive", f.
eks.
James
Grunings og Jon Whites arbejder - ser Lars Heltoft tydelige spor af PR-
professionens selvforståelse og legitimationsbehov.
Resultatet er, at den
"offentlighed", der burde være kernen i den videnskabelige beskæftigelse
med public relations, "forsvinder i den blå luft".
Han argumenterer for, at
Habermas´ forestilling om "offentlighed" stadig institutionaliserer mulig-
heden for kritisk diskurs inden for feltet, samtidig med at han i sproghand-
lingsteoretisk perspektiv problematiserer Habermas´ legitimationsbegreb,
fordi det undtager private virksomheder og organisationer.
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