Building social programme coalitions

It is rare that one group, profession, or sector has all the answers, levers for change, or resources to promote health in a systemic way. This chapter sets out the rationale and processes for developing effective partnerships and delivery coalitions, which are often an important component of many social marketing initiatives and programmes. It sets out a number of common principles for establishing and maintaining delivery coalitions across different sectors. The chapter also reviews the differences between stakeholders and partners, explores how to find the right partners, and outlines how best to manage these groups of supporters so that all partners achieve the desired outcomes of the coalition.