Raising Awareness Mechanism of the Literary Competition

Introduction. The inclusive literary competition for children and youth is considered as effective raising awareness mechanism. The use of such mechanisms is especially actual in the context of the implementation of state policy in the field of inclusion. Relevance of the study. The purpose of the research is to study the raising awareness functionality and potential of the Dmytro Ruzhevych Inclusive Literary Competition for Children and Youth. Methodology. The research methods were: the empirical method in the part of scientific observation of the implementation of the inclusive literary competition, the analysis as the main method of studying regulatory documents, the method of comparative analysis in the context of researching the results of the competition and the generalization method for preparing the summary and conclusions of this article. Results. The Dmytro Ruzhevych Inclusive Literary Competition for Children and Youth is a unique event today. We studied and analyzed the conditions of participation in the competition and other organizational principles. The raising awareness function of literary competitions has not been sufficiently researched, which absolutely does not meet the modern challenges and demands of society. Research and analysis of all stages of the competition during its two years of existence allowed to systematize the results and formulate an effective raising awareness mechanism that can be applied in the organization of other literary competitions, especially inclusive. It is proposed to use the raising awareness mechanism of the inclusive literary competition for the implementation of the information campaign “Ukraine without barriers”, implemented by the Ministry of Culture and Information Policy of Ukraine. Monitoring of the legislative framework allows us to state that today the definition of raising awareness has not yet been settled in the legal field. This is a risk factor in the context of the spread of blogging culture and various forms of informal education. Conclusions. Therefore, raising awareness mechanism of the Dmytro Ruzhevich Inclusive Literary Competition for Children and Youth is determined as a highly effective synergy of the main elements: the status of the competition, a professional jury, the distribution of participants into age groups, methodological recommendations for participation, a real motivational story, an educational environment as a practical tool, information campaign on two levels – national and local, genre of competitive works, publication of an electronic collection of works. The fact that the term «raising awareness» is not legally regulated and there is a complete lack of scientific research on the raising awareness functionality of inclusive literary competitions indicates a high research potential and should stimulate the scientific interest.