Search engine for discovering works of Art, research articles, and books related to Art and Culture
Javascript must be enabled to continue!
Decoding transcreation in corporate website localization into Arabic
View through CrossRef
Abstract
As adaptation is often associated with localization, and with the promotion of transcreation as an extra service
in the industry, there is a need to analyze how and to what extent transcreation is used in localization as a type of
target-culture-focused translation. This paper looks into adaptation and analyzes transcreation as a translation strategy. It
investigates online promotional texts localized into Arabic (for Saudi Arabia) as an under-researched language in website
localization. The analysis follows a functionalist approach and examines 15 international corporate websites. The results
illustrate components of transcreated texts and shed light on the use of different procedures to achieve the creative persuasive
purpose.
John Benjamins Publishing Company
Title: Decoding transcreation in corporate website localization into Arabic
Description:
Abstract
As adaptation is often associated with localization, and with the promotion of transcreation as an extra service
in the industry, there is a need to analyze how and to what extent transcreation is used in localization as a type of
target-culture-focused translation.
This paper looks into adaptation and analyzes transcreation as a translation strategy.
It
investigates online promotional texts localized into Arabic (for Saudi Arabia) as an under-researched language in website
localization.
The analysis follows a functionalist approach and examines 15 international corporate websites.
The results
illustrate components of transcreated texts and shed light on the use of different procedures to achieve the creative persuasive
purpose.
Related Results
[RETRACTED] Keanu Reeves CBD Gummies v1
[RETRACTED] Keanu Reeves CBD Gummies v1
[RETRACTED]Keanu Reeves CBD Gummies ==❱❱ Huge Discounts:[HURRY UP ] Absolute Keanu Reeves CBD Gummies (Available)Order Online Only!! ❰❰= https://www.facebook.com/Keanu-Reeves-CBD-G...
PERAN TATA KELOLA PERUSAHAAN DALAM MEMODERASI PENGARUH IMPLEMANTASI GREEN ACCOUNTING, CORPORATE SOCIAL RESPONSIBILITY DAN FIRM SIZE TERHADAP KINERJA KEUANGAN
PERAN TATA KELOLA PERUSAHAAN DALAM MEMODERASI PENGARUH IMPLEMANTASI GREEN ACCOUNTING, CORPORATE SOCIAL RESPONSIBILITY DAN FIRM SIZE TERHADAP KINERJA KEUANGAN
This study examines the role of corporate governance in moderating the influence of green accounting disclosure, corporate social responsibility (CSR), and firm size on the financi...
Steven Patrick Fernandez’s Transcreation of Poetry and the Integrated Performing Arts Guild’s SugaTula/Crossing Poetry: An Autotheoretical Analysis
Steven Patrick Fernandez’s Transcreation of Poetry and the Integrated Performing Arts Guild’s SugaTula/Crossing Poetry: An Autotheoretical Analysis
This is an analysis of Steven Patrick Fernandez’s transcreation of poetry through the Integrated Performing Arts Guild’s SugaTula. I use autotheory as I retell, examine, and reflec...
The Application of Transcreation in Subtitling Cultural References: The Case of Masameer Animated Cartoon
The Application of Transcreation in Subtitling Cultural References: The Case of Masameer Animated Cartoon
The growing number of people watching audiovisual products in languages other than their mother tongue necessitated translation to bridge the linguistic barriers and ensure complet...
The Application of Transcreation in Subtitling Cultural References: The Case of Masameer Animated Cartoon
The Application of Transcreation in Subtitling Cultural References: The Case of Masameer Animated Cartoon
The growing number of people watching audiovisual products in languages other than their mother tongue necessitated translation to bridge the linguistic barriers and ensure complet...
Corporate heritage, corporate heritage marketing, and total corporate heritage communications
Corporate heritage, corporate heritage marketing, and total corporate heritage communications
Purpose
The purpose of this paper is to advance the general understanding of the corporate heritage domain. The paper seeks to specify the requisites of corpora...
DISCOVERING THE EFFECTIVENESS OF TEACHING METHODS IN TEACHING COMMUNICATIVE ARABIC AT SULTAN SHARIF ALI ISLAMIC UNIVERSITY: FACULTY OF ARABIC LANGUAGE AS CASE STUDY
DISCOVERING THE EFFECTIVENESS OF TEACHING METHODS IN TEACHING COMMUNICATIVE ARABIC AT SULTAN SHARIF ALI ISLAMIC UNIVERSITY: FACULTY OF ARABIC LANGUAGE AS CASE STUDY
This research aims to identify the effectiveness of the objectives of teaching communicative Arabic at the Faculty of Arabic Language at Sultan Sharif Ali Islamic University in the...
Improving Decodability of Polar Codes by Adding Noise
Improving Decodability of Polar Codes by Adding Noise
This paper presents an online perturbed and directed neural-evolutionary (Online-PDNE) decoding algorithm for polar codes, in which the perturbation noise and online directed neuro...