Research on the Design of Intangible Cultural Heritage Tourist Souvenirs Based on Dayu Culture: A Case Study of Bengbu City

Based on the perspective of Dayu culture, this project aligns the intangible cultural heritage items of Bengbu with the urban tourism industry, and can realize the inheritance and dissemination of the intangible cultural heritage of Bengbu City. Based on the field research, this project analyzes and summarizes the design positioning and development strategy of intangible cultural heritage tourist souvenirs in Bengbu City according to the current situation of the tourist souvenir market in Bengbu City and the consumption of tourists. It is suggested to create tourism creative products with the characteristics of Bengbu City with the help of new media publicity, transmission of cultural feelings, capture of consumer psychology, and integration of "borderless" design concepts, so as to provide reference for the utilization and development of regional intangible cultural heritage resources in the field of tourism cultural and creative industries.