Marketing culture and the arts

Tourism marketing has long been considered as a branch of traditional marketing. However, in recent years, tourism marketing has gone through fundamental changes: the pursuit of gl...

O'Shaughnessy, Henneberg, and their contributors examine how the theory and practice of marketing has been and can be applied to politics. Particular attention was paid to the theo...

Introduction to Arts Management offers a unique, dynamic and savvy guide to managing a performing or visual arts organization, be that an arts center, theatre, museum, art gallery,...

Abstract He was a friend of James Joyce, Pablo Picasso, e.e. cummings, John Dos Passos, Irving Berlin, and F. Scott Fitzgerald--and the enemy of Ezra Pound, H.L. Men...

In today’s market-driven world, the contemporary church faces pressing questions as it continues to be formed by the powerful forces of neoliberal capitalism. This book builds on t...

The textbook is the fourth edition, contains a detailed presentation of the topics of the discipline "Marketing". In an accessible and understandable form, the key concepts of the ...

What do martial arts signify today? What do they mean for East-West cross cultural exchanges? How does the representation of martial arts in popular culture impact on the wide worl...

An idea of the subject area and specifics of innovation marketing is given, the main tasks and tools used are described. In addition, the difference between innovation marketing an...