The Effectiveness of Explainer Video Duration as a Delivery of Practical Course Teaching Material in Sipejar

In the current digital era, video media, particularly explainer videos, are increasingly utilized for distance learning. However, student interest in explainary video media remains low, as evidenced by the fact that only 30% of the number of students who watch explainer videos until the end of the video. This study aims to identify the effectiveness of the duration of learning media through explainer videos in the context of material delivery. Explainer videos are widely recognized as effective form of learning media that uses animation, graphics, and narration to convey information visually and auditively. This study, conducted using qualitative methods, utilized survey and experimental data to evaluate the impact of explainer video duration on student comprehension. Data were obtained through questionnaires completed by viewers who had watched explainer videos of varying durations. In addition, assessments of student understanding were also carried out through tests involving material presented in explainer videos. Teachers and content creators should consider the appropriate duration to maintain the effectiveness of learning through this medium. The results of this study indicate that short and focused explainer videos can help enhance student understanding and maintain optimal concentration levels. It is recommended that explainer videos be presented in an interesting and clear style, with effective narration, and use relevant animations and graphics. Keywords: duration of learning media, explainer video, effectiveness, education