The Influence Relationship between College Students’ Self-Esteem, Appearance Satisfaction, and Beauty Interest for Protection and Convergence

Purpose: In the contemporary world, where personal values and standards of living are on the rise, appearance is not only an important means of self-expression, but also plays a central role in the formation and expression of the self. By being satisfied with one's appearance, one can fulfill the outer and inner beauty of the body, thereby increasing self-esteem and maintaining good interpersonal relationships and positive social behavior in social life. With the increasing importance of appearance in modern society, interest in beauty is also increasing. The objective of this study is to investigate the relationship between self-esteem, appearance satisfaction, and beauty interest among college students. Method: Questionnaires were distributed offline to college students at four-year universities in Gyeon ggi-do for about one month from September to October 2023 and analyzed using the SPSS V.27.0 sta tistical package program to investigate the relationship between self-esteem, appearance satisfaction, and beauty interest. Stepwise multiple regression analysis was used to examine the relationship betwe en self-esteem, appearance satisfaction and beauty interest. Results: First, the results of the analysis of the effect of self-esteem on appearance satisfaction sho wed that self-esteem had a significant effect on two sub-dimensions of appearance satisfaction: appea rance confidence and appearance anxiety. Second, the effect of self-esteem on beauty interest was an alyzed, and it was found that positive self-esteem and negative self-esteem had a significant effect o n the sub-factor of beauty interest, fashion interest. Third, the results of the analysis of the effect of appearance satisfaction on beauty interest showed that self-control interest and others' fashion interes t are influenced by appearance satisfaction and have a defining effect on appearance self -confidence and appearance anxiety. Conclusion: The expansion of the beauty industry has given rise to the emergence of numerous beauty-related fields, which has resulted in a surge in various forms of consumption. It is our contention that multidisciplinary research should be conducted on various generations of consumers in the beauty industry, and we anticipate contributing to further research on beauty interest.