Research on Pingyao Lacquerware Based on Experience Design

Due to the continuous development of social and economic forms, most of the traditional handicraft forms of industry have been more challenged in the wave of development, and the world UNESCO and the Chinese government have made great efforts. In recent years, the state has promoted cultural confidence, encouraging people to re-focus on the spiritual connection with culture while satisfying their material needs. The trend of great attention to traditional culture and the continuous development of tourism have brought Pingyao lacquerware, a representative traditional handicraft, back to the public's attention. As one of the intangible cultural heritages, it is in urgent need of attention and protection due to the complexity of the craft and the difficulty of passing it on. Nowadays, the experience economy has become the trend of the times, and tourists are not only looking for material products or simple services but are also more and more concerned about their experience in travel activities. Therefore, it is essential to satisfy the personalized experience needs of tourists in the region of Pingyao regarding the lacquerware experience. Given this, this study takes Pingyao lacquerware as the object of research based on the theoretical background of experience design to explore new development paths for Pingyao lacquerware from the perspective of experience.