A REVIEW OF AGILE METHODOLOGIES IN PRODUCT LIFECYCLE MANAGEMENT: BRIDGING THEORY AND PRACTICE FOR ENHANCED DIGITAL TECHNOLOGY INTEGRATION

This study explores the intersection of agile methodologies and Product Lifecycle Management (PLM), aiming to bridge theoretical insights with practical applications for an improved integration of digital technologies. Agile methodologies, originally developed for software development, have gained prominence for their adaptive and collaborative approach. This paper investigates their applicability and impact within the broader context of PLM, a strategic process encompassing the entire lifecycle of a product from conception to disposal. The integration of agile practices in PLM promises enhanced flexibility, faster response to changing requirements, and improved collaboration among cross-functional teams. The review encompasses a comprehensive examination of existing literature, synthesizing insights from both agile and PLM domains. The analysis delves into key principles of agile methodologies, such as iterative development, continuous feedback, and adaptive planning, and evaluates their potential contributions to various stages of the product lifecycle. Additionally, the paper scrutinizes real-world case studies and industry examples to illustrate successful implementations and identify challenges in adopting agile practices within PLM frameworks. Theoretical frameworks are explored to establish a foundation for the practical integration of agile methodologies, addressing potential conflicts and synergies. The review highlights the significance of aligning agile principles with PLM objectives to foster digital technology integration. The proposed synthesis of theory and practice aims to guide organizations in leveraging agile methodologies for optimizing their product development processes within the dynamic landscape of digital technology. This review contributes valuable insights to academia and industry professionals seeking a nuanced understanding of the synergy between agile methodologies and PLM for enhanced digital technology integration. Keywords: Project Management; Product Cycle; Agile Methodologies; Management; Resources; Review.