Application of Green Marketing on Revitalization of Coconut Coir into Eco Friendly Products to Realize a Green Economy in Lhokseumawe City

ABSTRACT The utilization of coconut coir in Lhokseumawe City remains minimal. The application of a rotary screening machine in processing coconut coir can enhance its economic value. However, the economic potential of eco-friendly coconut coir products has not been effectively marketed, causing MSMEs in this sector to struggle with sales. Despite using various media for promotion, the continued utilization of coconut coir faces challenges due to a lack of knowledge about green marketing models. Therefore, this community service initiative aims to conduct an in-depth analysis of the factors hindering green marketing implementation and develop a green marketing model for eco-friendly products. This research is expected to provide MSMEs with knowledge on processing coconut coir into sustainable products and insights into consumer preferences for eco-friendly goods. The implementation involves visiting MSMEs for knowledge and skill transfer, ensuring they can effectively market and benefit from coconut coir-based products. Keywords: green marketing, coconut coir, rotary screening machine, green products.