Misogynoir in women’s sport media: race, nation, and diaspora in the representation of Naomi Osaka

Overt and subtle misogynoir (anti-Black misogyny) pervade sport and sport media, as women in the Black diaspora are rarely in control of sporting regulations or their media representations. One recourse racialized athletes have at their disposal, however, is active resistance. This paper provides a textual analysis of the intolerable misogynoir aimed at tennis professional Naomi Osaka, and key moments in her media (mis)representations. Results revealed three main themes: (1) ongoing misogynoir and colorism of sport media and athlete sponsors; (2) racial, national and diaspora media (mis)representations; and (3) resistance to gendered racism through self-representation. After Osaka’s historic win at the 2018 US Open, narratives of her Japanese nationality and Asian identity became the story that rendered her Blackness invisible, and enabled her to be read against her opponent Serena Williams. Some information and communication technologies (ICTs), including social media, presented counter-narratives and a recognition of the mainstream media vilification and erasure of Black women. At times, ICTs disrupted racist dominant narratives, and counter-narratives of Osaka’s Blackness and position as part of the Haitian jaspora (diaspora) prevailed.