UNIVERSITY STUDENTS PERSPECTIVE ON ENTREPRENEURSHIP

Purpose- The purpose of this study is to analyze the effects of Cultural Persuasion Model dimensions (perceived appropriateness, perceived consistency, and perceived effectiveness) and entrepreneurship education on students' entrepreneurial intentions using multiple linear regression method. Methodology- The universe of the research consists of university students studying in Kayseri who have taken an entrepreneurship lesson or have participated in an entrepreneurship course. The survey method was used to collect the research data. The research model was tested with multiple linear regression analysis. The analysis of the data was carried out with the Jamovi 2.3.9 program. Findings- When the results of the multiple linear regression analysis were examined, it was observed that the variables of perceived appropriateness, perceived consistency, perceived effectiveness and entrepreneurship education together had a significant relationship (R=0.83, R2=0.69) with entrepreneurial intention (F(4-149)=82.4, p<0.05). These variables together explain 69% of entrepreneurial intention. When the significance of the regression coefficients of each variable is examined, it is seen that the variables of perceived consistency (β=0.45, p<0.05) and perceived effectiveness (β=0.44, p<0.05) in order of importance are significant predictors of entrepreneurial intention, and perceived appropriateness (β=-0.09, p<0.05) and entrepreneurship education (β=0.11, p>0.05) variables were not found to be significant predictors. Conclusion- As a result of the research, it was found that the dimensions of perceived consistency and perceived effectiveness had a significant effect on the entrepreneurial intention of university students; It was determined that perceived appropriateness and entrepreneurship education did not have a statistically significant effect on entrepreneurial intention. The significant effect of the perceived consistency dimension on the entrepreneurial intention can be interpreted as the personal values of university students and their entrepreneurial activities match, and at this point, the entrepreneurial intention is formed. The significant effect of the perceived effectiveness dimension on the entrepreneurial intention can be interpreted as the fact that university students see entrepreneurship as a suitable career, which forms the basis for their development of entrepreneurial intention. Keywords: Entrepreneurship, perceived appropriateness, perceived consistency, perceived effectiveness, entrepreneurship education. JEL Codes: L26, M1, M21