The Rhetoric and the Reality of the New Southern Strategy: Courtland Cox, Nsé Ufot, and Charles V. Taylor Jr. in Conversation

Abstract: This article is an edited intergenerational conversation among Courtland Cox, a member of the Student Nonviolent Coordinating Committee (SNCC) in the 1960s; Nsé Ufot, former executive director of the New Georgia Project; and Charles V. Taylor Jr., executive director of the Mississippi State NAACP, on April 7, 2023. This discussion explores key issues in today's national politics, especially the role of southern Black and Brown voters and strategists, and calls for the emergence of a New Southern Strategy. Cox drew on his work with SNCC in Lowndes County, Alabama, in the 1960s, which focused on voter registration and the development of the Lowndes County Freedom Party, while Ufot discussed her work leading the New Georgia Project as they transformed Georgia's electorate, and Taylor highlighted his work on the 2015 Better Schools, Better Jobs Ballot Initiative 42 in Mississippi.