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Cowboy Campaigning

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The 2001 right-to-work referendum in Oklahoma provided unique challenges for the labor movement. This article examines the Oklahoma campaign in the context of right-to-work and other labor referendums and discusses the consequences of particular strategies used by the labor and business campaigns. The authors argue that despite a strong member mobilization campaign, the impact of September 11 and the influence of the print media may have been determining factors in the campaign.
Title: Cowboy Campaigning
Description:
The 2001 right-to-work referendum in Oklahoma provided unique challenges for the labor movement.
This article examines the Oklahoma campaign in the context of right-to-work and other labor referendums and discusses the consequences of particular strategies used by the labor and business campaigns.
The authors argue that despite a strong member mobilization campaign, the impact of September 11 and the influence of the print media may have been determining factors in the campaign.

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