Research on McLuhan's Media Theory

McLuhan is a master of media theory in the 20th century, who put forward influential media theories such as "Global Village", "The medium is the message", "The medium is an extension of the human being. He put forward influential media theories such as "Global Village", "Media is Information", "Media is an Extension of Human", and so on. McLuhan's profound insights and interdisciplinary thinking have had a profound impact on contemporary communication and art theories, and have helped to understand the interaction between the media and human beings in modern society. This paper examines McLuhan's media theory and consists of three parts: an introduction, two main chapters and a conclusion. The introduction part mainly explains the origin of the selected topic, and clarifies the innovation of this paper's research as well as the research methodology. The first chapter of the main text part discusses the relationship between media and communication, and the division of hot and cold media in turn. The second chapter discusses the dialectical relationship between media and contemporary art and technology from the perspectives of epistemology of media technology and media aesthetics, which is of great practical significance for us to correctly understand the relationship between media technology and human beings and society. The conclusion part summarizes the inevitability of McLuhan's media theory ideas, and further composes and elaborates that McLuhan's media theory is somewhat innovative.