Why Awards?

Honours are expressions of appreciation that can take various forms, ranging from orders, crosses, medals, decorations, prizes, trophies, and certificates to honorific titles and other awards. They can be found in virtually all spheres of life. There are awards far beyond the political and military sectors: in the humanitarian sector, in architecture, arts (film, television, radio, dance, music, literature), design, education, journalism, advertising, games, and sports. Honours also play a large role in academia and business. Awards are not only widespread; they also have a long history. Awards have great visibility, can raise the intrinsic motivation of recipients, and strengthen the commitment and loyalty to the giver. They are particularly well suited to honour broad achievements and indicate what the giver’s goals are. Awards are symbolic and hence cheap; they differ significantly from monetary incentives.