Enterprise Credit Risk Decision: Application Based on Improved AHP

The credit risk of Shouguang vegetable enterprises in China is the biggest obstacle to corporate loans. Building a credit risk assessment model for Shouguang vegetable enterprises and accurately rating the risk of loan enterprises is the key to successful loans. This article aims to construct an AHP evaluation model for the credit risk of Shouguang vegetable enterprises. The data is sourced from managers, bank credit personnel, university researchers, and enterprise related customers who are familiar with the enterprise, while considering four risk levels: impact degree(I), occurrence probability(P), risk manageability(M), and government support(S). This article uses AHP and risk index scores to evaluate the credit risk of Shouguang vegetable enterprises. This model calculates the risk index score based on survey data from 41 corporate credit risk professionals, constructs a pairwise comparison judgment matrix, and conducts consistency testing. It calculates the risk level membership vectors of impact degree, occurrence probability, risk manageability, and government support level at four risk levels, and then calculates the comprehensive evaluation membership vector of credit risk for Shouguang vegetable enterprise. The calculation results show that the comprehensive credit risk assessment level of Shouguang vegetable enterprise belongs to the general risk level, with a membership value of 0.5836. The results still show that the credit rating of Shouguang vegetable enterprises in the four risk levels of impact degree, occurrence probability, risk manageability, and government support are all average risk levels, but there are differences in membership values. The maximum membership value under the impact degree level is 0.6163, and the minimum membership value under the risk manageability level is 0.5572. This study provides a feasible and practical model for enterprise credit risk assessment and conducts a detailed evaluation of the credit risk of Shouguang vegetable enterprise, providing valuable reference for enterprise managers, bank credit personnel, and related researchers.