Search engine for discovering works of Art, research articles, and books related to Art and Culture
Javascript must be enabled to continue!
Price Sensitivity and the Influence of Green Knowledge on Consumer Attitude and Purchase Intention in the Context of Sustainable Goods
View through CrossRef
Background and Objective - Legislators and organizations trying to encourage sustainable consumption as a result of evolving consumer tastes and economical limitations need to recognize how these issues interact. This study aimed to assess the relationship among price sensitivity (PS), green knowledge (GRK), female consumers attitude (CA), and purchase intention (PI) for sustainable goods. Methodology - Using a questionnaire of 250 female consumers, this study examines hypotheses related to the factors using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) methodology. Results - The connection among GRK and CA for sustainable goods is moderated by PS, with greater GRK increasing PI. Nevertheless, PS affects the desire of customers to pay charges. Conclusion - In an atmosphere of competition, this study emphasizes the influence of price strategies and awareness among female consumers while highlighting the significance of PS and GRK in encouraging sustainable consumption patterns.
Title: Price Sensitivity and the Influence of Green Knowledge on Consumer Attitude and Purchase Intention in the Context of Sustainable Goods
Description:
Background and Objective - Legislators and organizations trying to encourage sustainable consumption as a result of evolving consumer tastes and economical limitations need to recognize how these issues interact.
This study aimed to assess the relationship among price sensitivity (PS), green knowledge (GRK), female consumers attitude (CA), and purchase intention (PI) for sustainable goods.
Methodology - Using a questionnaire of 250 female consumers, this study examines hypotheses related to the factors using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) methodology.
Results - The connection among GRK and CA for sustainable goods is moderated by PS, with greater GRK increasing PI.
Nevertheless, PS affects the desire of customers to pay charges.
Conclusion - In an atmosphere of competition, this study emphasizes the influence of price strategies and awareness among female consumers while highlighting the significance of PS and GRK in encouraging sustainable consumption patterns.
Related Results
Materialism and Environmental Knowledge as a Mediator for Relationships between Religiosity and Ethical Consumption
Materialism and Environmental Knowledge as a Mediator for Relationships between Religiosity and Ethical Consumption
ABSTRACTOn a global and regional scale, Indonesia has one of the least environmentally sustainable economies in the Asia-Pacific region. Consumption is one of the key factors contr...
Pengaruh E-WOM terhadap Purchase Intention yang Dimoderasi oleh Perceived Quality
Pengaruh E-WOM terhadap Purchase Intention yang Dimoderasi oleh Perceived Quality
Abstract. This study explores the effect of E-WOM and perceived quality on purchase intention. It aims to analyze E-WOM, perceived quality, and purchase intention, as well as the d...
Factors Affecting Consumer Trust And Loyalty In Calysta Skincare Products At Branch Bumi Serpong Damai (BSD)
Factors Affecting Consumer Trust And Loyalty In Calysta Skincare Products At Branch Bumi Serpong Damai (BSD)
Claysta Skincare Clinic is competing to provide the best for its customers by giving more value to the clinic that differentiates it from the same competitors in the business busin...
Factors Affecting Consumer Trust And Loyalty In Calysta Skincare Products At Branch Bumi Serpong Damai (BSD)
Factors Affecting Consumer Trust And Loyalty In Calysta Skincare Products At Branch Bumi Serpong Damai (BSD)
Claysta Skincare Clinic is competing to provide the best for its customers by giving more value to the clinic that differentiates it from the same competitors in the business busin...
The Influence Of Green Innovation, Green Knowledge Management And Green Transformational Leadership Mediated By Risk On Green Corporate Performance
The Influence Of Green Innovation, Green Knowledge Management And Green Transformational Leadership Mediated By Risk On Green Corporate Performance
In the modern era and globalization that increasingly emphasizes the importance of sustainability, companies are required to adopt environmentally friendly business strategies to i...
PENGARUH CREDIBILITY ENDORSER DAN BRAND AWARENESS TERHADAP PURCHASE INTENTION DENGAN BRAND IMAGE SEBAGAI VARIABEL MEDIASI PADA PRODUK KOPI JANJI JIWA
PENGARUH CREDIBILITY ENDORSER DAN BRAND AWARENESS TERHADAP PURCHASE INTENTION DENGAN BRAND IMAGE SEBAGAI VARIABEL MEDIASI PADA PRODUK KOPI JANJI JIWA
Abstrak
Penelitiain ini bertujuain untuk mengetahui pengaruh credibility endorser dan brand awareness terhadap purchase intention dengan brand image sebagai variabel mediasi pada ...
[RETRACTED] Keto Extreme Fat Burner Price at Clicks (price at clicks) - Reviews, dischem, takealot, tim noakes & price at clicks | Read Must v1
[RETRACTED] Keto Extreme Fat Burner Price at Clicks (price at clicks) - Reviews, dischem, takealot, tim noakes & price at clicks | Read Must v1
[RETRACTED]Keto Extreme Fat Burner Price at Clicks (price at clicks) - Reviews, dischem, takealot, tim noakes & price at clicks | Read Must Keto Extreme Fat Burner Price at Cl...
[RETRACTED] Keto Extreme Fat Burner Price at Clicks (price at clicks) - Reviews, dischem, takealot, tim noakes & price at clicks | Read Must v1
[RETRACTED] Keto Extreme Fat Burner Price at Clicks (price at clicks) - Reviews, dischem, takealot, tim noakes & price at clicks | Read Must v1
[RETRACTED]Keto Extreme Fat Burner Price at Clicks (price at clicks) - Reviews, dischem, takealot, tim noakes & price at clicks | Read Must Keto Extreme Fat Burner Price at Cl...