Wine and Gastronomic Tourism as a Tool for Popularizing the Cultural Heritage of Crimea as a Region of the Northern Black Sea Region

Introduction. Today, there is an increased interest in culinary, wine or gastronomic tours among tourists. Enogastronomic tour is a new tourist product, a set of activities for tasting traditional cuisine and drinks in a certain region. The purpose of the article is to study the peculiarities of the functioning of enogastronomic tourism in the Republic of Crimea as a form of intensification of preservation and a tool to popularise the cultural heritage of the region.Materials and Methods. To achieve the goal, both general scientific methods of research as well as special ones were used: structural-functional and comparative methods, statistical and prognostic methods, method of computer processing of information, and others.Results. It is proved that enogastronomic tourism is a type of tourism aimed at getting acquainted with the history, technology and culture of beverage consumption and gastronomy in the region. Enogastronomic tourism includes wine tourism and gastronomic tourism. The tourist potential of Crimea is based on the natural potential, cultural heritage, enogastronomic potential (Crimean cuisine and winemaking), tourist infrastructure. The necessity of taking into account local culture, traditions and customs in the development of enogastronomic tours in order to preserve the cultural heritage of the Republic of Crimea and create an authentic experience for tourists is proved.Discussion and Conclusion. It is concluded that enogastronomic tourism in Crimea is a form of intensification of preservation and a tool for popularisation of the cultural heritage of the region. The directions of strategic development of enogastronomic tourism in the form of projects to improve enogastronomic tours in Crimea are under development. The principles of strategic development of enogastronomic tourism in the territory of Crimea are proposed.