Research on Trustworthy Data Asset Management

In the era of digital economy, data has become a key production factor and core asset. However, problems such as low data quality, unclear ownership, security and privacy risks, and lack of trust have seriously restricted the full release of data value. This paper aims to systematically study the emerging field of "trustworthy data asset management" and explore its connotation, value, and practical strategies. The research holds that trustworthy data asset management is a systematic project that integrates technology, processes, and governance to ensure that data possesses trustworthy attributes such as authenticity, accuracy, completeness, consistency, security, privacy, and reliability throughout its entire lifecycle of collection, storage, processing, sharing, and application. Combining the digital scenario of the physical industry in the power grid material supply chain and the virtual asset scenario of digital economy represented by the number of fans of celebrities and influencers, this paper analyzes the core challenges and practical value of trustworthy data asset management in different fields, and constructs a comprehensive management strategy system covering strategic planning, technical implementation, process optimization, and governance guarantee. It is expected to provide theoretical reference and practical guidance for organizations to improve the credibility of data assets, activate the potential of data factors, and build a digital trust ecosystem.