Exploring the Relationship between Social Media Usage and Civic Engagement in the Digital Era: A Mediation Moderation Analysis

Researchers investigate the relationship between social media activities and civic involvement in today's digital environment by using mediation-moderation analytical approaches. Today's social media platforms Facebook Twitter and Instagram deliver transformative communication tools that support civic participation by empowering voting and supporting volunteering and advocacy endeavors. Users connect emotionally on social media which translates into civic participation through Online Political Efficacy as the mediating factor. Digital literacy functions as a tuning element that helps users improve their online information assessment and navigation skills thus, they gain better results from social media engagement in civic activities. Study authors bridge existing research gaps through their consolidated model which analyzes Online Political Efficacy together with digital literacy. This study analyzed the relationship between social media usage patterns and civic engagement levels using responses from 200 university student participants and active social media users through dedicated questionnaires. Among the research findings are sizeable positive correlations establishing Online Political Efficacy and digital literacy as fundamental influences. Online Political Efficacy increases social media usage's relationship to civic participation according to mediation results and digital literacy stands out as a primary factor according to moderation results. The study presents real-world advice designed to improve civic engagement through investments in digital literacy education and emotionally compelling content creation for policymakers. Educators join forces with social media platforms to put this guidance into action. The research extends knowledge about social media through its inspection of societal participation barriers such as misinformation and digital inequality.