Early advertising alphabets, initials, and typographic ornaments

Dr. Woodside picks up where other books on maxi-marketing leave off, to prove that the effectiveness of image and linkage advertisingcanbe measured, and to show advertising profess...

This book provides an accessible resource for understanding the world behind the advertising jingles and Super Bowl commercials and digitalalgorithms.Advertising has become a ubiqu...

This concluding chapter discusses the impact of wartime events on advertising and consumer activism after World War II, and examines their reverse trajectories in the 1950s. With a...

Advertising strategically reroutes media, popular culture, values, and social relations to create new meanings housed within commodity-signs. Chapter Three addresses this recontext...

Abstract Difficult Ornaments is a book about six twentieth-century American poets, the mythical Florida they explored, and the American tropical style they created. ...

By employing a cognitive semiotic theory based on pragmatism and enactivism, this book explores the nature and emergence of early body ornamentation, which has long been at the for...

Typography: A Very Short Introduction offers a broad definition of typography as design for reading, whether in print or on screens, where a set of visual choices are taken to make...

Graphic Design in Urban Environments introduces the idea of a category of designed graphic objects that significantly contribute to the functioning of urban systems. These elements...