Arth Ganga: A Sustainable Model for Ganga River Rejuvenation

Ensuring the sustainable growth of the Ganga River is an imperative undertaking that addresses environmental, social, and economic obstacles. The Ganga holds immense cultural and economic significance in India, but it is plagued by several problems, including pollution, excessive water extraction, and habitat deterioration. The Indian Central Government intends to transition from the Namami Ganga Project to the Arth Ganga Project. This shift aims to promote the sustainable development of the Ganga River and its surrounding territories by emphasizing the economic and developmental activities associated with the river. The Arth Ganga Project aims to establish an economic connection between the people of the country and the Ganga River. This study aims to thoroughly examine the Arth Ganga Project, including its idea, distinctive characteristics, objectives, and implementation strategies for the rejuvenation of the Ganga River.