COMMUNITY TOURISM AND RURAL DEVELOPMENT IN KASHMIR

Tourism is one of the world's fastest-growing industries, and for many countries, especially those in the developing world, it holds promising economic backing. Not only does tourism create job opportunities and possibilities for economic development, but it can also do so in regions having few other economic resources.. For these reasons, many countries, mainly in the developing world, have been proactive to build up tourism industries as part of national development strategies. Although Kashmir is acknowledged as the heaven on earth because of its abundant charming spots and attractions despite that Jammu and Kashmir is an industrially backward state without a strong industrial stand. Community Based Tourism (CBT), a future prospect, is a sort of sustainable tourism that encourages pro-poor strategies at community level and helps to eliminate poverty in rural areas of Kashmir. CBT initiatives intend to involve local population in the management and supervision of micro tourism projects as a means of alleviating poverty and providing a substitute income source for community members. CBT initiatives also encourage respect for local traditions, culture and natural heritage. Tourism offers many advantages to rural communities. Community Tourism has potential and can be used as a strategy for Rural Development. The present study will help to find out the importance of community tourism and rural development in the Valley of Kashmir. Finally some suggestions will be given so as to enhance community tourism development in Kashmir Valley.