Purchase probabilities of fashion clothing made with alpaca (Vicugna pacos) fiber among young people in the Puno Region, Peru

In recent years, the fashion industry has expanded to meet consumer demands, especially from young users seeking unique and ephemeral designs. The aim of this study is to determine the factors that influence the probability of purchasing fashion clothing made from alpaca (Vicugna pacos) fiber among young people in the Puno region of Peru. A quantitative, explanatory, and cross-sectional method was used. Participants included men and women aged 25 and older. The survey was conducted in various provinces of the Puno region, Peru, in their most frequented public areas. The results indicate that only certain factors influence the likelihood of purchasing alpaca fiber fashion clothing in the Puno region. Among these are garment durability, eclectic style, design, and perceived impact value. It is concluded that, within the young segment of the Puno region, the probability of purchasing alpaca fashion clothing is determined by the creativity and originality of the product.