Antecedents of Intention to Further Study Using Online Distance Learning among Online Distance Learning Students

The online distance learning (ODL) market has become very competitive with the emergence of new ODL higher education institutions. Further, many traditional universities are switching from face-to-face classes to ODL systems for some of their programs. Therefore, it is very challenging for the ODL institutions to ensure their students remain with them if the students want to continue their studies to a higher level. This study aims to assess the direct and indirect influence of perceived social ability, perceived usefulness, and self-management learning on attitude and intention. The Technology Acceptance Model theory was adopted to clearly define the probability of current ODL’s students will stay with their current ODL institutions if they intend to further their study. 421 responses were used in data analysis and Smartpls 3.0 was employed to investigate the direct and indirect relationship among the constructs. The study’s statistical results have demonstrated that perceived social ability, perceived usefulness, and self-management learning has positive and significant direct influence on attitude and indirect influence on intention. Likewise, an attitude has a positive and significant direct influence on intention. Therefore, this study is vital to draw attention to the factors influencing ODL students’ intention to study further using online distance learning.