THE HOSPITALITY INDUSTRY DEVELOPMENT FACTORS

Purpose. The purpose of the article is to systematize the main factors in the development of hospitality, which exist at the present stage of development. Methodology of research. In order to implement research tasks, the use of a number of methods that form the basis of research methodology is provided. In particular, the theoretical aspects of systematization of approaches and features are formulated using the method of systematization, which allowed to identify key elements within the research issues. The comparative method required to compare and supplement the statements of the authors who studied these issues was also used. Findings. The systematization of the main factors of hospitality development, which exist at the present stage of development, is presented. The main scientific approaches that determine the characteristics of the classification of factors of hospitality development are identified, among which are: the approach that involves the structuring of factors in this category, related to the focus on performance (critical impact) and predictability in the future; the approach, which establishes the classification of factors of formation of partnership of hospitality entities between themselves and related market participants (a sign of partnership); approach related to the classification of factors of customer choice of hospitality facilities (a sign of customer preferences); an approach based on the classification of factors related to the orientation of the place in the market environment (market sign). The key factors of hospitality development characteristic of the current stage of development are formulated, in particular: performance factors (or factors of critical influence), prognostic factors, partnership development factors, customer preferences factor, market factors. Originality. The scientific novelty lies in the fact that the study further developed the question of classification of essential features and the composition of factors in the development of hospitality, which exist at the present stage of scientific thought. Practical value. The practical significance of the results of the study is that the presented factors can be used for actual and predictive assessment of the development of the hospitality industry and its actors. Key words: hospitality, efficiency, critical nature of influence, sign of partnership, market sign, customer preferences, segmentation, marketing analysis.