Interview with Mark Batey, R&D Director of E‐Metrixx and Joint Chairman of the Psychometrics at Work Research Group at Manchester Business School

PurposeTo provide an interview with Mark Batey, R&D Director of E‐Metrixx & Joint Chairman of the Psychometrics at Work Research Group at Manchester Business School.Design/methodology/approachThis briefing is prepared by an independent interviewer.FindingsDr Batey is an international authority on the Psychology of Creativity. In 2009, he was ranked second in the world for published research into creativity and in 2010, appeared with Lord Robert Winston on BBC's Child of Our Time. He presented at the 2010 HR Conference on the topic of “Addressing the Creativity Crisis,” looking at what we should be doing to develop creativity within ourselves and our organizations.Practical implicationsProvides guidance on how to change the culture of an organization to encourage creativity and how creativity can help businesses to survive turbulent markets.Originality/valueDr Batey draws on his experiences as a Psychologist and Chair of the Psychometrics at Work Research Group to offer businesses a new model for working. His research and training covers areas including: creativity, personality, financial behaviour, risk behaviour; attitudes towards fraud, emotional intelligence, and a whole different range of things related to how individuals can be different from one another. Through his interview, Dr Batey highlights how we can use this knowledge to work more effectively.