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The Influence of Ecological Values on Ecotourism Behavior of Vocational College Students: Chain Mediation of Green Consumption Atmosphere and Pro-environmental Behavior
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Abstract
This study investigates the impact of ecological values on eco-tourism behaviors among vocational college students, and examines whether green consumption atmosphere and pro-environmental behaviors serve as chain mediators between ecological values and eco-tourism behaviors. Using the Resident Ecological Values Scale, Low-Carbon Tourism Behavior Scale, Green Consumption Atmosphere Scale, and Pro-environmental Behavior Scale, 600 vocational college students were surveyed. The findings reveal: (1) Significant positive correlations exist among ecological values, eco-tourism behaviors, green consumption atmosphere, and pro-environmental behaviors; (2) Ecological values positively predict eco-tourism behaviors; (3) Firstly, green consumption atmosphere mediates the relationship between ecological values and eco-tourism behaviors; secondly, pro-environmental behaviors also mediate this relationship; thirdly, the chain structure formed by green consumption atmosphere and pro-environmental behaviors further mediates the relationship between ecological values and eco-tourism behaviors.
Title: The Influence of Ecological Values on Ecotourism Behavior of Vocational College Students: Chain Mediation of Green Consumption Atmosphere and Pro-environmental Behavior
Description:
Abstract
This study investigates the impact of ecological values on eco-tourism behaviors among vocational college students, and examines whether green consumption atmosphere and pro-environmental behaviors serve as chain mediators between ecological values and eco-tourism behaviors.
Using the Resident Ecological Values Scale, Low-Carbon Tourism Behavior Scale, Green Consumption Atmosphere Scale, and Pro-environmental Behavior Scale, 600 vocational college students were surveyed.
The findings reveal: (1) Significant positive correlations exist among ecological values, eco-tourism behaviors, green consumption atmosphere, and pro-environmental behaviors; (2) Ecological values positively predict eco-tourism behaviors; (3) Firstly, green consumption atmosphere mediates the relationship between ecological values and eco-tourism behaviors; secondly, pro-environmental behaviors also mediate this relationship; thirdly, the chain structure formed by green consumption atmosphere and pro-environmental behaviors further mediates the relationship between ecological values and eco-tourism behaviors.
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