The inheritance dilemma and development of contemporary Qiang embroidery

The Qiang embroidery is one of the important carriers of Qiang history and culture, and was listed as a national intangible cultural heritage list in 2008. With the gradual advancement of urbanization, industrialization and marketization, the traditional handicraft industry is facing a crisis of transformation, and the Qiang embroidery has been hit hard in the Wenchuan earthquake, and it is imperative to study and protect it. Through the field investigation of Wenchuan County, where the Qiang ethnic group is concentrated, it is found that although Qiang embroidery has been protected by the local government to a certain extent, it faces practical difficulties such as the lack of inheritors, the weak ability of craft innovation, and the gradual neglect in daily life. Qiang embroidery needs to find opportunities in the current tourism boom, cultivate more outstanding inheritors, and combine with modern clothing design, artistic aesthetics, etc., so as to explore a new type of Qiang embroidery development path with both life, artistry and cultural industry value.