ROLE AND IMPORTANCE OF IDENTIFIED HISTORIC BAZAR OF SULTANATE PERIOD TOWARD TOURISM AND ECONOMIC UPLIFTING IN THE REGION OF SOUTHERN PUNJAB, PAKISTAN

Internationally, historic bazars are being regenerated to maintain and sustain the ambience of heritage core of the city. In Pakistan, this concept is also being followed in historic cities like Lahore, which have meaningful results by saving endangered heritage of specific time period as well creating economic, recreational and tourism activities having direct impact on uplifting of the community. There is need to apply this concept of regeneration in the other historic cities of Pakistan especially the remote areas like Southern Punjab where the heritage is being detoriating due to lack of maintenance and encroachment and need to protect on priority basis. Southern Punjab, Pakistan is a cradle of many civilizations and full of historic monuments with a most important era of Sultanate Period in which numbers of shrines were built spiritually in the memory of Sufi saints who played a vital role in spread of Islam in the region. Regular visits by their followers, especially during URS, led to the establishment of commercial and recreational activities in the form of bazars and mela grounds around these shrines. However, as city centers evolved over time, these bazars have deteriorated, necessitating regeneration for the revival of the historic core's ambiance This research focuses on the regeneration of historic bazars during the Sultanate Period in one of the historic settlements of Southern Punjab, Pakistan. The methodology involves a comprehensive survey and interviews with experts, contributing valuable insights to the existing body of knowledge. Emphasizing compliance with SDG-11.4, which underscores the importance of ensuring the safety of indigenous heritage, the study aims to provide practical recommendations for the sustainable regeneration of these historic bazars, safeguarding Southern Punjab's rich cultural legacy.