Editor’s Words

Prof. Dr. Stefan Serezliev “Lyuben Groys” Theater College / “St. Cyril and St. Methodius” University of Veliko Tarnovo E-mail: serezliev@uni-vt.bg Issue 67 of the “Rhetoric and Communication” journal continues the tradition of publishing articles related to rhetoric and its manifestations in various spheres, as well as research findings on communication in business, education, and politics at the national and international levels. The first thematic section, “Rhetoric and Communication in Society, the Media, and Business”, covers a wide spectrum of manifestations of rhetoric and communication – from politics and business to the visual aspects of the internet in virtual space. The first article in this section is by Nodhar Hammami Ben Fradj, who analyzes female orators, presenting findings from a relatively new but developing field of research in rhetoric. Lyudmila Spasova outlines basic rhetori¬cal terms and presents findings from an analysis of influencers on TikTok and Instagram through the lens of rhetoric and virtual communication. Rhetoric and state-political discourse are examined in the context of the accession of the Western Balkan countries to the European Union by Milen Zhelev. Maria-An¬toaneta Vangelova analyzes internet memes from an interesting perspective regarding the image of Bulgarians. Daniel Vassilev provides an analysis of the target audience in relation to internal strategic communication within business organizations. The second section focuses on pedagogical and academic communication. Rumina Valkova explores gamification as a pedagogical approach in teaching economics and entrepreneurship at secondary school. Svetoslav Dobrev presents methodological approaches in teaching stage speech to students for a smooth transition from physical to verbal cues in puppet theater performances. Jeton Lakna determines, based on an analysis of empirical research, how education in schools and universities could be improved through the use of modern tech¬nologies and the creation of interactive content. Velina Pesheva analyzes the role of university libraries and the development of literacy in the use of artificial intelligence in the academic sphere, taking into account open science and the changes resulting from the introduction of new technologies. Stefan Serezliev is an associate professor of branding and integrated marketing communications at the Department of Journalism and Public Relations at “St. Cyril and St. Methodius” University of Veliko Tarnovo. He is a professor at the Lyuben Groys Theater College and has served as its Rector since 2019. He is a university lecturer and researcher in visual communications, advertising, and branding. Author of monographs and textbooks, including “Integrated Marketing Communications, Brand, and Graphic Design: Between Definitions and Perspectives” (2014), “The Actor’s Personal Brand: Between Definitions and Perspectives” (2024). Rhetoric and Communications