Search engine for discovering works of Art, research articles, and books related to Art and Culture
Javascript must be enabled to continue!
Pengaruh Brand Experience, Value dan Brand Loyalty terhadap Pengguna Handphone Iphone di Jakarta Barat
View through CrossRef
The rapid development of information and communication technology has caused significant changes to people's lives, especially in terms of communication. The needs of society in this era of globalization in the form of smartphones are high because technology continues to develop. This study aims to determine the influence of Brand Experience value and brand loyalty to Iphone smartphone customers In this study, the population studied is all people who buy and use iPhone smartphones. The sample in this study amounted to 100 people who were collected and then processed using the multiple linear regression method, the results of the study showed. Brand experience, Value and Brand Loyalty together affect Iphone users means that if Brand experience value and brand loyalty are increased according to consumer wishes, iPhone enthusiasts will have more Brand experience affecting Iphone users if the price value offered by the Iphone is in accordance with the benefits received, it will increase Iphone users Brand loyalty is very influential on Iphone users, customer loyalty to the Iphone is very calculated, meaning that if customer loyalty is dominant it will increase iPhone users
Title: Pengaruh Brand Experience, Value dan Brand Loyalty terhadap Pengguna Handphone Iphone di Jakarta Barat
Description:
The rapid development of information and communication technology has caused significant changes to people's lives, especially in terms of communication.
The needs of society in this era of globalization in the form of smartphones are high because technology continues to develop.
This study aims to determine the influence of Brand Experience value and brand loyalty to Iphone smartphone customers In this study, the population studied is all people who buy and use iPhone smartphones.
The sample in this study amounted to 100 people who were collected and then processed using the multiple linear regression method, the results of the study showed.
Brand experience, Value and Brand Loyalty together affect Iphone users means that if Brand experience value and brand loyalty are increased according to consumer wishes, iPhone enthusiasts will have more Brand experience affecting Iphone users if the price value offered by the Iphone is in accordance with the benefits received, it will increase Iphone users Brand loyalty is very influential on Iphone users, customer loyalty to the Iphone is very calculated, meaning that if customer loyalty is dominant it will increase iPhone users.
Related Results
PERAN TATA KELOLA PERUSAHAAN DALAM MEMODERASI PENGARUH IMPLEMANTASI GREEN ACCOUNTING, CORPORATE SOCIAL RESPONSIBILITY DAN FIRM SIZE TERHADAP KINERJA KEUANGAN
PERAN TATA KELOLA PERUSAHAAN DALAM MEMODERASI PENGARUH IMPLEMANTASI GREEN ACCOUNTING, CORPORATE SOCIAL RESPONSIBILITY DAN FIRM SIZE TERHADAP KINERJA KEUANGAN
This study examines the role of corporate governance in moderating the influence of green accounting disclosure, corporate social responsibility (CSR), and firm size on the financi...
Allure of the Abroad: Tiffany & Co., Its Cultural Influence, and Consumers
Allure of the Abroad: Tiffany & Co., Its Cultural Influence, and Consumers
Introduction Tiffany and Co. is an American luxury jewellery and specialty retailer with its headquarters in New York City. Each piece of jewellery, symbolically packaged in a blue...
Application Of Islamic Business Ethics Ms Glow in Maintaning Brand Loyalty and Brand Reputation
Application Of Islamic Business Ethics Ms Glow in Maintaning Brand Loyalty and Brand Reputation
This research aims to analyze and explain the influence of Brand Dilution on Brand Reputation, Brand Dilution on Brand Loyalty, Brand Reputation on Brand Loyalty, Brand Dilution on...
PENGARUH JARINGAN PERDAGANGAN GLOBAL PADA STRUKTUR WILAYAH DAN KONFIGURASI SPASIAL PUSAT PEMERINTAHAN KESULTANAN-KESULTANAN MELAYU DI KALIMANTAN BARAT
PENGARUH JARINGAN PERDAGANGAN GLOBAL PADA STRUKTUR WILAYAH DAN KONFIGURASI SPASIAL PUSAT PEMERINTAHAN KESULTANAN-KESULTANAN MELAYU DI KALIMANTAN BARAT
Lokasi pusat-pusat pemerintahan kesultanan Melayu di Kalimantan Barat berada di sepanjang tepian sungai. Sungai menjadi faktor yang sangat penting dalam kehidupan kesultanan, yaitu...
Brand Ambassador dalam Konsep City Branding di Jakarta
Brand Ambassador dalam Konsep City Branding di Jakarta
This study aims to explore and identify significant relationships between Self-city Brand Connection, City Brand Experience, City Brand Satisfaction, and City Brand Ambassadorship ...
Impact of Brand Anthropomorphism on Brand Loyalty through Brand Personality
Impact of Brand Anthropomorphism on Brand Loyalty through Brand Personality
Study Objective: Brand anthropomorphism is a relatively new strategy which helps to build strong relationships between consumers and the brand Loyalty. This study aims to find out ...
PENGARUH CREDIBILITY ENDORSER DAN BRAND AWARENESS TERHADAP PURCHASE INTENTION DENGAN BRAND IMAGE SEBAGAI VARIABEL MEDIASI PADA PRODUK KOPI JANJI JIWA
PENGARUH CREDIBILITY ENDORSER DAN BRAND AWARENESS TERHADAP PURCHASE INTENTION DENGAN BRAND IMAGE SEBAGAI VARIABEL MEDIASI PADA PRODUK KOPI JANJI JIWA
Abstrak
Penelitiain ini bertujuain untuk mengetahui pengaruh credibility endorser dan brand awareness terhadap purchase intention dengan brand image sebagai variabel mediasi pada ...
PENGARUH PERCEIVED QUALITY, PERCEIVED VALUE, BRAND TRUST DAN BRAND IMAGE TERHADAP BRAND LOYALTY YANG DIMEDIASI OLEH CUSTOMER SATISFACTION
PENGARUH PERCEIVED QUALITY, PERCEIVED VALUE, BRAND TRUST DAN BRAND IMAGE TERHADAP BRAND LOYALTY YANG DIMEDIASI OLEH CUSTOMER SATISFACTION
Pepsodent is a toothpaste where consumers will buy toothpaste repeatedly because it has good quality at an affordable price. The aim of this research is to determine the factors th...