Research on Dongjiang Lake Culture and History and Dongjiang Fish Product Packaging

Background and Aim: Dongjiang Lake is representative of the ecological culture and tourism culture of the Nanling Mountains. Dongjiang fish is renowned for being produced in the lake. As people pay attention to cultural protection and economic development, innovative product packaging has become an important way to promote both. This study aims to explore and record the cultural and historical elements of Dongjiang Lake, identify and analyze the problems existing in Dongjiang fish packaging, and develop innovative packaging designs that integrate cultural themes to improve the market competitiveness of these products, thereby promoting local economic development. Through historical document research, archival research, and field investigations, relevant data were collected and analyzed to provide theoretical support for Dongjiang Lake and its fish product packaging. Materials and Methods: This study used a combination of historical document analysis, archival research, and field investigations to collect and analyze data to fully understand the cultural heritage of Dongjiang Lake and the current status of fish product packaging. Results: The study showed that the current packaging style is not enough to convey the unique cultural and historical narrative of Dongjiang Lake. It is recommended to incorporate key cultural symbols such as the Shennong legend and the picturesque landscape into the new packaging design. Conclusion: The researchers developed Dongjiang fish product packaging that integrates cultural and historical elements, which is not only expected to improve the market appeal of Dongjiang fish products but also help protect and promote the cultural heritage of Dongjiang Lake, thereby supporting local tourism and economic growth.