Marketing Behaviour of Onion Growers

Successful onion cultivation not only requires knowledge, skill and accuracy in the production but also in the marketing. Therefore, marketing of onion seems as a special significance in the onion cultivation. Marketing is one of the post production activities, which consistently influences the extent and nature of growing as well as profits to onion growers. The study was conducted purposively because as these districts have largest area under onion in Maharashtra state. From Nashik and Solapur districts two tehsils namely Niphad and Madha were selected, to study the marketing behaviour of the onion growers. The study revealed that in the planning component of marketing behaviour majority of the onion growers (88.33 %) “always” study available resources and facilities in the area before onion cultivation, The study revealed that in the decision making component of marketing behaviour majority of onion growers (76.67 %) “always” used suggestions from progressive farmers. The study revealed that in the implementation of action plan component of marketing behaviour majority of respondents (93.33 %) “always” used wholesalers type market for selling onion produce, 82.50 per cent of respondents “always” used rabi season for onion cultivation, and 100.00 per cent of respondents “always” used sales by open auction method. The study revealed that in the review component of marketing behaviour 53.33 per cent of respondents “always” analysed the changes in market situation. It was observed that more than half of onion growers (65.83 %) had medium marketing behaviour. Keeping the facts in view, in planning component the onion growers always study available resources and facilities in the area before onion cultivation. In decision making component onion growers always used suggestions from progressive farmers. in the implementation of action plan component onion growers always used wholesalers type market for selling onion produce, rabi season for onion cultivation, sales by open auction method. in the review component onion growers always analysed the changes in market situation.