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Consumers, Corporations, and Public Health
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This unique collection of interactive case studies covers diverse topics at the intersection of public health and business, including direct-to-consumer genetic testing, programs to impact prescription adherence, the marketing of e-cigarettes and marijuana, workplace safety in Bangladesh, and cancer screening in Japan. Teaching notes for all cases are available to instructors adopting the text.
Title: Consumers, Corporations, and Public Health
Description:
This unique collection of interactive case studies covers diverse topics at the intersection of public health and business, including direct-to-consumer genetic testing, programs to impact prescription adherence, the marketing of e-cigarettes and marijuana, workplace safety in Bangladesh, and cancer screening in Japan.
Teaching notes for all cases are available to instructors adopting the text.
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