EFFECTS OF ONLINE SHOPPING AND TRENDS ON CONSUMER BUYING BEHAVIOR

Shopping plays a very important role if it's online shopping because sometimes you don’t get what you see. But now the business has shifted to online, customers are moving ahead but there is still room for some difficulties that are being faced by all of us. The study is to analyses the impact of online shopping on customers' buying behavior. The study is primary research. The study has the quantitative data approach and by using quantitative research tools (questionnaires) the collection of primary data for this study has been done. The three variables have been highlighted for the studies such as product variety, convenience, and privacy. Now, these are factors that create a hindrance in buying behavior. We find different and a lot of options in online shopping like sizes, colors, and styles. We don’t have to travel for unique purchases; we can get within a matter of hours, and it is more convenient than traditional shopping; it saves time, effort, and travel allowance. To avoid the unnecessary long hours, wait, and lastly the main is privacy concerns such as personal data, address, etc. In Covid times people are shifted to digital shopping, the recent research said in 20/06/2021indicates that, the online shopping ratio is increases drastically like 2.41 billion people are moving towards online shopping.  Another research, US Ecommerce Growth Jumps to More than 30%, Accelerating Online Shopping shift by nearly 2 years.