ADAPTATION OF MALAYSIAN RETAIL DESIGN TOWARDS OMNI– CHANNEL AND CONTEXTUAL RETAIL CONCEPT

A new concept of Omni–Channel interactive retail design in Malaysia c o u l d revolutionize the Generation Y’s ( G e n Y) shopping experience. Studies found that the G e n Y’s c u l t u re and behaviour is t h e key to t h e i r changes in their shopping nature. The study is t o identify h o w t h e amalgamation of the Omni–Channel shopping concept with fashion r e t a i l design could provide the ultimate shopping experience for Gen Y. T h i s desktop study recommends an interactive retail’s cum Omni– channel space programming in creating an interactive retail design typology. It would benefit designers implementing successful retail design whilst catering current consumers shopping needs especially in Malaysia.